Since the successful launch of our delicious chocolate alternative line, our COU Bites seriesāincluding the original COU Bites, COU Dubai Bites, and COU Nut Bitesāhave been a runaway hit! In particular, our first product, COU Bites. We’ve been overwhelmed by the positive feedback, with many consumers telling us they can’t distinguish them from conventional dark chocolate.
The secret? Our innovative ingredient, FibProt-K1. This proprietary blend, in which soy okara is the major component, successfully replaces a substantial amount of cocoa without sacrificing taste or texture. Best of all, customers cannot taste the okara!
What does COU mean?
We love this story! The name COU is an abbreviation for “Creative Okara Usage,” a brilliant and memorable name coined by students from Singapore Polytechnic during their industry-linked project with us. It perfectly encapsulates our mission to create delicious, sustainable food from underutilized ingredients.
While the COU name has been in our product names, it has not been our official brand name. Up until now, weāve used our company name, Mycosortia. However, recent customer feedback suggested that the “myco” (fungal) prefix on a chocolate product could be confusing or off-putting.
The Next Chapter: Formalizing the COU Brand
To ensure clarity and capitalize on the fantastic recognition the COU Bites series already has, we are officially formalizing COU as the brand name for our chocolate alternative products!
To mark this exciting transition, we have designed a few new logos that feature “COU.”
They work so well with our packaging.
We are incredibly excited about this step and would love your input as we finalize our new identity!
š Please take a look at the logo options and let us have your comments below!
